Meet the Local Businesses Helping Bring Finding Alice to Life

One of the things that makes Finding Alice different from many attractions is that it isn’t confined to a single building. The adventure takes players on a journey through Llandudno, introducing them to some of the people, places and local businesses that help make the town such a special place to visit.

From independent shops and museums to hotels, galleries and local attractions, these businesses help create the unique character of Llandudno and support Finding Alice’s mission to encourage visitors to explore more of the town.

St George’s Hotel

Standing proudly on the promenade, St George’s Hotel has welcomed visitors to Llandudno for generations. Combining Victorian elegance with modern comfort, it remains one of the town’s most recognisable landmarks and serves as the starting point for every Finding Alice adventure.

Wonderland Cards & Gifts

Wonderland Cards & Gifts celebrates Llandudno’s connection to Alice in Wonderland with a wonderful selection of gifts, souvenirs and keepsakes inspired by Wonderland.

White seaside hotel by the pebbled beach flagpole with a Welsh flag and parked cars along the driveway

Clintons

Situated in the heart of the town centre, Clintons is one of the businesses helping visitors continue their journey through Wonderland while browsing cards, gifts and keepsakes.

Clare’s

A true Llandudno institution, Clare’s Department Store has been serving locals and visitors alike for decades. Family-owned and full of character, it’s the kind of independent business that helps make the town unique.

Eaton’s

Eaton’s is a relatively new part of the Llandudno shopping a dining experience. Offering a combination of fine coffee and cakes for sat down cafe dining alongside some wholefood groceries. 

Llandudno Museum & Gallery

To understand the story of Llandudno, a visit to Llandudno Museum & Gallery is well worth your time. The museum tells the fascinating story of Llandudno from ancient history to modern day, its people and its development into one of Britain’s best-loved seaside resorts.

Home Front Museum

Tucked away on one of Llandudno’s side streets, the Home Front Museum offers a fascinating glimpse into civilian life during the Second World War. Often described as one of the town’s hidden gems, it’s packed with authentic artefacts and personal stories.

Penderyn Distillery

Wales’ award-winning whisky producer has brought its expertise to the seaside with Penderyn Distillery Llandudno. Visitors can enjoy tours, tastings and discover how Welsh whisky has earned a global reputation for quality.

Tapps Micro Pub

Small in size but big in personality, Tapps Micro Pub has become a favourite with locals and visitors looking for quality drinks and a friendly atmosphere away from larger venues.

Uniformed Schoolwear

While perhaps not an obvious tourist attraction, Uniformed Schoolwear is a long-established local business serving families across North Wales and plays its part in helping bring the Finding Alice experience to life.

Six beers in a wooden flight on a rustic bar counter ranging from pale to dark amber and stout each glass topped with foam

MOSTYN

One of Wales’ leading contemporary art galleries, MOSTYN regularly hosts exhibitions from nationally and internationally recognised artists. With free admission and a constantly changing programme, it’s a fantastic place to spend an hour or two while exploring the town.

Close up of a forearm gripping a dumbbell during a workout in a gym setting

LVL5 Gym

For those who like to stay active, LVL5 Gym has built a strong reputation for its modern facilities, welcoming community and commitment to helping people achieve their fitness goals.

Imperial Hotel

Another iconic building on the promenade, The Imperial Hotel has been welcoming guests to Llandudno since the Victorian era. Today it continues that tradition with luxury accommodation, dining and leisure facilities overlooking the bay.

More Than Just an Adventure

Finding Alice was created to encourage visitors to look beyond the obvious and discover more of what makes Llandudno special. These businesses and organisations all contribute to the character of the town and help create the experience that visitors enjoy today.

So while you’re searching for clues, meeting Wonderland characters and uncovering the mystery of Alice’s disappearance, take a little time to explore the businesses that help make Llandudno such a memorable place to visit.

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Eleanor
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Difficulty Rating 4

  • Time: Long, 3-4 hours (can be extended to a full day with lunch break)
  • Distance: Extended, challenging inclines 
  • Difficulty: Challenging
  • Target Audience: Adults and families with older children
  • Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Difficulty ratings

Tier 1: “Junior Explorers”
Time: Short, max 1 hour
Distance: Minimal, suitable for short walks
Difficulty: Easy
Target Audience: Primary aged children
Description: This tier offers a quick and easy adventure suitable for young children. The puzzles and riddles are simple and solvable by primary aged children, making it a fun and accessible experience for families with young kids.

Tier 2: “Young Adventurers”
Time: 1.30-2.30 hours
Distance: Moderate, with some soft inclines
Difficulty: Moderate
Target Audience: Primary and secondary aged children and their parents or carers
Description: This tier extends the adventure a bit longer with slightly more challenging puzzles and clues. It’s suitable for both primary and secondary aged children, offering a mix of fun and educational challenges and a slightly longer duration.

Tier 3: “Explorer’s Quest”
Time: Half day, 2-3 hours
Distance: Moderate to extended, with some inclines
Difficulty: Intermediate
Target Audience: Families and groups
Description: This tier provides a more immersive experience with increased distance and terrain challenges. Participants can expect a half-day adventure with a variety of puzzles and riddles to solve, suitable for families and groups looking for a longer and more engaging experience.

Tier 4: “Trailblazers”
Time: Long, 4-5 hours (can be extended to a full day with lunch break)
Distance: Extended, challenging inclines
Difficulty: Challenging
Target Audience: Adults and families with older children
Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Tier 5: “Ultimate Expedition”
Time: Full day, approximately 5+ hours
Distance: Long, suitable for experienced walkers
Difficulty: Advanced
Target Audience: Adults and experienced adventurers
Description: This tier presents the ultimate challenge for seasoned adventurers. Participants will embark on a full-day expedition through varying terrain, solving complex puzzles and riddles designed to test their intellect and endurance. Recommended for adults and experienced adventurers seeking a truly immersive and challenging experience.