How it works

Finding Alice - How it Works

How it Works: Getting started is simple, find out how Finding Alice works — everything you need is delivered straight to your phone.

Booking
Book Your Adventure
Choose your date and time, gather your team, and book online. Plans changed? No problem — bookings can be rearranged up to 1 hour before your start time.
Booking
Unique Game Link
Check Your Email
You’ll receive a confirmation email from The Mad Hatter with your unique game link. This is your key to the adventure — keep it safe and ready for the day.
Unique Game Link
Time to Start your Adventure
Arrive at the Starting Point
Head to the designated starting location in Llandudno at your chosen time. Make sure at least one device in your team is fully charged.
Time to Start your Adventure
Time to Start your Adventure
Launch the Game
Make sure you are connected to the internet and tap your game link to begin. Once the game has loaded, it will work offline, allowing you to explore freely without worrying about signal or data.
Time to Start your Adventure
Step into Wonderland
Play and Explore
Follow the story as it guides you through the town. Solve clues, crack codes and uncover hidden details as you work together to track down the missing Alice. Take your time your place on the leadership board is not based on the time you complete the game but the points you accrue— you can pause along the way for refreshments, shops or scenic stops.
Step into Wonderland
Your Digital Guide
One Device, One Adventure
The game runs on a single device when offline. You’re welcome to share that device within your team, or play side-by-side — but progress won’t sync across multiple phones without an internet connection.
Your Digital Guide
Mission Complete
Complete Your Mission
Reach the final destination to discover the location of Alice and help her reach her Unbirthday Party…how did your team do?
Mission Complete

Flexible Booking

We know plans can change.

You can reschedule your booking to another date or time up to 1 hour before your game starts, giving you complete flexibility.

Everything is designed to be simple, flexible and immersive — so you can focus on enjoying the adventure together

Ready to play!?

Choose Your Adventure Start Time

Select the date and time you’d like to play using the calendar below. Slots run hourly between 9am – 7pm. 

Once your booking is complete, you’ll receive an email from the Mad Hatter containing everything you need for your adventure.

Book online and start the same day.

Buy Tickets
Buy Tickets

One price per team – £24.99

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Difficulty Rating 4

  • Time: Long, 3-4 hours (can be extended to a full day with lunch break)
  • Distance: Extended, challenging inclines 
  • Difficulty: Challenging
  • Target Audience: Adults and families with older children
  • Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Difficulty ratings

Tier 1: “Junior Explorers”
Time: Short, max 1 hour
Distance: Minimal, suitable for short walks
Difficulty: Easy
Target Audience: Primary aged children
Description: This tier offers a quick and easy adventure suitable for young children. The puzzles and riddles are simple and solvable by primary aged children, making it a fun and accessible experience for families with young kids.

Tier 2: “Young Adventurers”
Time: 1.30-2.30 hours
Distance: Moderate, with some soft inclines
Difficulty: Moderate
Target Audience: Primary and secondary aged children and their parents or carers
Description: This tier extends the adventure a bit longer with slightly more challenging puzzles and clues. It’s suitable for both primary and secondary aged children, offering a mix of fun and educational challenges and a slightly longer duration.

Tier 3: “Explorer’s Quest”
Time: Half day, 2-3 hours
Distance: Moderate to extended, with some inclines
Difficulty: Intermediate
Target Audience: Families and groups
Description: This tier provides a more immersive experience with increased distance and terrain challenges. Participants can expect a half-day adventure with a variety of puzzles and riddles to solve, suitable for families and groups looking for a longer and more engaging experience.

Tier 4: “Trailblazers”
Time: Long, 4-5 hours (can be extended to a full day with lunch break)
Distance: Extended, challenging inclines
Difficulty: Challenging
Target Audience: Adults and families with older children
Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Tier 5: “Ultimate Expedition”
Time: Full day, approximately 5+ hours
Distance: Long, suitable for experienced walkers
Difficulty: Advanced
Target Audience: Adults and experienced adventurers
Description: This tier presents the ultimate challenge for seasoned adventurers. Participants will embark on a full-day expedition through varying terrain, solving complex puzzles and riddles designed to test their intellect and endurance. Recommended for adults and experienced adventurers seeking a truly immersive and challenging experience.