About

About Finding Alice

Finding Alice is a self-guided adventure through the seaside town of Llandudno, inspired by the town’s real connection to Alice in Wonderland. Guided by your phone, your team will uncover hidden clues, solve puzzles, and explore the town in search of the missing Alice.

Alice has been invited to her very own unbirthday party by the Mad Hatter…but she’s vanished. Fearing the Queen of Hearts may be behind it all, the Hatter is calling on brave Investigators to follow the trail and save Wonderland before it’s too late.

All you need is:

at least one fully charged phone

around 1.5–2.5 hours

comfy shoes

and a sense of adventure

Alice-inspired costumes? Entirely optional… but highly encouraged.

Alice playing Finding Alice
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Children opening a letter from a Wonderland Character
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Everything is designed to feel intuitive — so you can dive straight into the adventure.

Follow the clues, solve the puzzles and let the story lead you, working together to complete your mission.

You’re not just playing a game — you’re part of the story.

As the mystery unfolds around you, the town becomes your playground and every discovery feels like a piece of something bigger.

Finding Alice: A Magical self-guided, interactive hunt for the missing Alice.

Step into a shared adventure where everyone has a role to play.

Finding Alice brings families and friends together through puzzles, clues and a story that unfolds as you explore Llandudno. No spectators — everyone contributes, whether it’s spotting details, solving riddles or piecing together the bigger picture.

It’s a chance to step outside, and get lost in something a little bit magical — together.

Local businesses who are Finding Alice Partners

Read about these businesses
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Ready Start Your Adventure?

Gather your team, choose a date and time and let’s go find Alice!

Buy Tickets

Finding Alice – Llandudno is now open for bookings!

Buy Tickets
One price per team – £24.99

Ideal for 2-6 players

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Difficulty Rating 4

  • Time: Long, 3-4 hours (can be extended to a full day with lunch break)
  • Distance: Extended, challenging inclines 
  • Difficulty: Challenging
  • Target Audience: Adults and families with older children
  • Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Difficulty ratings

Tier 1: “Junior Explorers”
Time: Short, max 1 hour
Distance: Minimal, suitable for short walks
Difficulty: Easy
Target Audience: Primary aged children
Description: This tier offers a quick and easy adventure suitable for young children. The puzzles and riddles are simple and solvable by primary aged children, making it a fun and accessible experience for families with young kids.

Tier 2: “Young Adventurers”
Time: 1.30-2.30 hours
Distance: Moderate, with some soft inclines
Difficulty: Moderate
Target Audience: Primary and secondary aged children and their parents or carers
Description: This tier extends the adventure a bit longer with slightly more challenging puzzles and clues. It’s suitable for both primary and secondary aged children, offering a mix of fun and educational challenges and a slightly longer duration.

Tier 3: “Explorer’s Quest”
Time: Half day, 2-3 hours
Distance: Moderate to extended, with some inclines
Difficulty: Intermediate
Target Audience: Families and groups
Description: This tier provides a more immersive experience with increased distance and terrain challenges. Participants can expect a half-day adventure with a variety of puzzles and riddles to solve, suitable for families and groups looking for a longer and more engaging experience.

Tier 4: “Trailblazers”
Time: Long, 4-5 hours (can be extended to a full day with lunch break)
Distance: Extended, challenging inclines
Difficulty: Challenging
Target Audience: Adults and families with older children
Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Tier 5: “Ultimate Expedition”
Time: Full day, approximately 5+ hours
Distance: Long, suitable for experienced walkers
Difficulty: Advanced
Target Audience: Adults and experienced adventurers
Description: This tier presents the ultimate challenge for seasoned adventurers. Participants will embark on a full-day expedition through varying terrain, solving complex puzzles and riddles designed to test their intellect and endurance. Recommended for adults and experienced adventurers seeking a truly immersive and challenging experience.