Finding Alice

Turn Llandudno into a live adventure with Finding Alice — solve clues, find Alice, and save the day!

🕒 1.5–2.5 hours
👨‍👩‍👧‍👦 Perfect for families & groups
📍 Across Llandudno
📱 Works online and offline

 Featured on Kayak Guides

Feature badge FEATURED ON KAYAK GUIDES on a black background

Supported through UK Government Funding

Alice Has Gone Missing!

An invitation delivered by flying teapot has arrived for Alice’s Unbirthday Party at the Mad Hatter’s table…

But has Alice taken the dangerous risk of re-entering Wonderland? She knows that if the Queen of Hearts discovers her there, she could lose her head.

Follow clues across Llandudno, uncover hidden secrets and piece together Alice’s whereabouts before the Queen discovers the truth.

Finding Alice is a town-wide adventure for families, friends and curious explorers — blending puzzles, exploration and immersive storytelling across the town.

Decorative paper cut poster announcing Now Open with a gold ribbon banner and colorful layered scenery around a storefront opening text

 

Why Llandudno?

In 1861, the real Alice Liddell, the young girl who inspired Alice’s Adventures in Wonderland, came to Llandudno with her family for a seaside holiday. The Liddells spent 11 summers here, at their summer house called Penmorfa on the West Shore.

Finding Alice reimagines that connection as a real-world adventure across the town where Alice herself once explored.

What Teams Actually Do

✔ Seek and Solve clues across Llandudno
✔ Pick up a magical bag of real-world tools to help you on your adventure
✔ Interact with Wonderland characters
✔ Explore real locations
✔ Work together as a team
✔ Find Alice before the Queen of Hearts has her HEAD!!

Why choose Finding Alice?

Whisked into
Wonderland

Dive into an epic story where your choices shape the adventure.

Puzzle
Playground

Crack codes and solve riddles in a brain-tingling quest.

Reality
Reimagined

Blend the physical and digital in unexpected, thrilling ways.

Epic for
Everyone

A universally engaging journey, perfect for all ages and imaginations.

Two kids leaning toward each other with mouths open as if singing or talking in a close-up shot, arms in frame.
Young girl dressed as Alice
Two women on a pedestal giving each other a high-five around a statue in a plaza, with green trees and storefronts in the background
Two men smiling as they touch a large carved wooden sculpture outdoors under a blue sky.
Family in the Alice in Wonderland face cut out board
Bronze statue of a crowned woman raising her arm, on a pedestal in a busy street with pink-clad passersby nearby.

What Explorers Are Saying

Emma S
Emma S
@K9314VNemmas
Had a fantastic time completing the Finding Alice experience yesterday. We had downloaded the pdf before we went but only needed to refer to it once as the phone signal worked almost the whole way round! Clearly lots of work has gone into creating the experience and it was a good mix of different types of puzzles and riddles. Great to see different places around Llandudno. Appreciated that you can change the start time etc once booked as that added flexibility around the weather. Something different to do and had the added bonus of getting lots of steps in too!
BexBS
BexBS
@BexBS
We absolutely loved it!! So much fun and so well thought out!! Loved how local businesses got involved!! The signal in Llandudno is a pain but that's nothing to do with the incredible organisation of the trail. They advise to download the booklet in advance for when the signal dies and this helped us through! Amazing!! Thanks so much!
Jonathonw810
Jonathonw810
@jonathonw810
An amazing way to remind ourselves what a great little town we live in. It was the perfect way of blending the story of AiW with visiting some of our other fabulous destinations - museums, galleries, hotels... The resources were extremely professionally put together, and the clues were the perfect mix of being easy enough to keep my 12 yo engaged, but hard enough to keep me on my toes.
Paj H
Paj H
@pajh2022
Brilliant experience that really immerses you into the fabric of Llandudno. Although it's self-directed around town using your phone, you get to interact with some lovely people at several of the stops along the way. You can go at your own pace: we had to dip out part way through to do a distillery tour booked for 3pm, and then we joined back up with the hunt for Alice when we were done. (That's why our elapsed time was so long, which I can only assume is the reason we weren't top of the leaderboard.)
gizmobentess1 .
gizmobentess1 .
@gizmobentess1
This is excellent!!! Highly recommended! It took us to places we didn't even realise there were in Llandudno. All the businesses involved were brilliant....smiles all round when we asked our questions in the most elaborate way we could! The after sales service was second to none! We had a techy issue and dealt with the same brilliant person until it was resolved. Very refreshing these days in a world when people usually take the money and run!. You get all the equipment you need provided. We recommend downloading the PDF as advised as you are likely to need it. We would highly recommend this tour. Go find Alice....but beware the queen's spies! You'll never look at them the same again!!

Choose Your Adventure Start Time

Select the date and time you’d like to play using the calendar below. Slots run hourly between 9am – 7pm. 

Once your booking is complete, you’ll receive an email from the Mad Hatter containing everything you need for your adventure.

Book online and start the same day.

Book Your Adventure!

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One price per team – £24.99

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Difficulty Rating 4

  • Time: Long, 3-4 hours (can be extended to a full day with lunch break)
  • Distance: Extended, challenging inclines 
  • Difficulty: Challenging
  • Target Audience: Adults and families with older children
  • Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Difficulty ratings

Tier 1: “Junior Explorers”
Time: Short, max 1 hour
Distance: Minimal, suitable for short walks
Difficulty: Easy
Target Audience: Primary aged children
Description: This tier offers a quick and easy adventure suitable for young children. The puzzles and riddles are simple and solvable by primary aged children, making it a fun and accessible experience for families with young kids.

Tier 2: “Young Adventurers”
Time: 1.30-2.30 hours
Distance: Moderate, with some soft inclines
Difficulty: Moderate
Target Audience: Primary and secondary aged children and their parents or carers
Description: This tier extends the adventure a bit longer with slightly more challenging puzzles and clues. It’s suitable for both primary and secondary aged children, offering a mix of fun and educational challenges and a slightly longer duration.

Tier 3: “Explorer’s Quest”
Time: Half day, 2-3 hours
Distance: Moderate to extended, with some inclines
Difficulty: Intermediate
Target Audience: Families and groups
Description: This tier provides a more immersive experience with increased distance and terrain challenges. Participants can expect a half-day adventure with a variety of puzzles and riddles to solve, suitable for families and groups looking for a longer and more engaging experience.

Tier 4: “Trailblazers”
Time: Long, 4-5 hours (can be extended to a full day with lunch break)
Distance: Extended, challenging inclines
Difficulty: Challenging
Target Audience: Adults and families with older children
Description: This tier offers a longer and more challenging experience, suitable for adults and families with older children. Participants will navigate through challenging terrain and encounter a mixture of puzzles and riddles that require a combination of critical thinking and problem-solving skills.

Tier 5: “Ultimate Expedition”
Time: Full day, approximately 5+ hours
Distance: Long, suitable for experienced walkers
Difficulty: Advanced
Target Audience: Adults and experienced adventurers
Description: This tier presents the ultimate challenge for seasoned adventurers. Participants will embark on a full-day expedition through varying terrain, solving complex puzzles and riddles designed to test their intellect and endurance. Recommended for adults and experienced adventurers seeking a truly immersive and challenging experience.